bndkt

2021-01-05

Salesforce Product Names and Acquisitions

Salesforce Product Names and Acquisitions
Photo by Jon Tyson

The Salesforce product portfolio keeps growing, both through new product launches and company acquisitions. Combine this with the product rebrandings happen from time to time and it get's really hard to keep track. With this post I aim to give an overview of the current state (and naming) of the Salesforce product portfolio. I'll try to keep this up to date. The current status of this post reflects the situation at the time of publishing on January 5, 2021.

Sales

Sales Cloud

The initial product of the company, hence the name Salesforce.

Revenue Cloud

Steelbrick acquisition in 2015, previously called CPQ & Billing. Configure, price and quote capabilities as well as subscription management and billing as an add-on to Sales Cloud.

High Velocity Sales

Sales Cloud add-on for efficient inside sales.

Sales Cloud Einstein

Bundle of artificial intelligence capabilities for Sales Cloud.

Inbox

Maps

MapAnything acquisition in 2019.

Service

Service Cloud

Digital Engagement

Service Cloud Einstein

Field Service

Formerly known as Field Service Lightning.

Marketing

Marketing Cloud

ExactTarget acquisition in 2013.

Pardot

Acquired by ExactTarget in 2021, before they were acquired by Salesforce in 2013.

Social Studio

Radian6 acquisition in 2011.

Interaction Studio

Initially based on [Thunderhead] through an OEM partnership, replaced by the Evergage acquisition in 2020.

Experience

Experience Cloud

Formerly known as Community Cloud.

Commerce

B2C Commerce Cloud

Demandware acquisition in 2016.

B2B Commerce Cloud

CloudCraze acquisition in 2018.

Tableau

Tableau CRM

Formerly known as Einstein Analytics formerly known as Wave.

Tableau Online

Tableau acquisition in 2019.

MuleSoft

MuleSoft acquisition in 2018.

Salesforce Industries

Health Cloud

Launched in 2015

Manufacturing Cloud

Launched in 2019.

Communications Cloud

Vlocity acquisition in 2020.

Utilities Cloud

Vlocity acquisition in 2020.

Other

Heroku

Heroku acquisition in 2011.

Anywhere

Quip acquisition in 2016.

myTrailhead

Launched in 2019.