2021-01-05
Salesforce Product Names and Acquisitions
The Salesforce product portfolio keeps growing, both through new product launches and company acquisitions. Combine this with the product rebrandings happen from time to time and it get's really hard to keep track. With this post I aim to give an overview of the current state (and naming) of the Salesforce product portfolio. I'll try to keep this up to date. The current status of this post reflects the situation at the time of publishing on January 5, 2021.
Sales
Sales Cloud
The initial product of the company, hence the name Salesforce.
Revenue Cloud
[Steelbrick acquisition](https://techcrunch.com/2015/12/23/salesforce-grabs-quote-to-cash-vendor-steelbrick-for-360-million/) in 2015, previously called CPQ & Billing. Configure, price and quote capabilities as well as subscription management and billing as an add-on to Sales Cloud.
High Velocity Sales
Sales Cloud add-on for efficient inside sales.
Sales Cloud Einstein
Bundle of artificial intelligence capabilities for Sales Cloud.
Inbox
Maps
MapAnything acquisition in 2019.
Service
Service Cloud
Digital Engagement
Service Cloud Einstein
Field Service
Formerly known as Field Service Lightning.
Marketing
Marketing Cloud
ExactTarget acquisition in 2013.
Pardot
Acquired by ExactTarget in 2021, before they were acquired by Salesforce in 2013.
Social Studio
Radian6 acquisition in 2011.
Interaction Studio
Initially based on Thunderhead through an OEM partnership, replaced by the Evergage acquisition in 2020.
Experience
Experience Cloud
Formerly known as Community Cloud.
Commerce
B2C Commerce Cloud
Demandware acquisition in 2016.
B2B Commerce Cloud
CloudCraze acquisition in 2018.
Tableau
Tableau CRM
Formerly known as Einstein Analytics formerly known as Wave.
Tableau Online
Tableau acquisition in 2019.
MuleSoft
MuleSoft acquisition in 2018.
Salesforce Industries
Health Cloud
Launched in 2015
Manufacturing Cloud
Launched in 2019.
Communications Cloud
Vlocity acquisition in 2020.
Utilities Cloud
Vlocity acquisition in 2020.
Other
Heroku
Heroku acquisition in 2011.
Quip
Quip acquisition in 2016. Formerly known as Anywhere, formerly known as Quip. Yes, they renamed it in 2020 and then reverted the renaming in 2021.
myTrailhead
Launched in 2019.